Pearl’s Vignes de France Launches Halal Sparkling Beverage

Pearl’s Vignes de France Launches Halal Sparkling Beverage

Pearl’s Vignes de France launches in the Middle East a premium sparkling beverage made from grapes and infused with carbon bubbles. The drink is bubbly, 100% natural, alcohol free and halal certified a new alternative to alcoholic beverages. The Pearl Halal legality certification was established by the Religious Committee of the Muslim Institute of the Great Mosque of Paris. The beverage was designed for the Middle East and keeps with the cultural tastes and preferences.

The name and packaging are a tribute to the regions rich history and signifies purity and splendour. The product was launched on the French National Day in partnership with the French Embassy in Abu Dhabi and the Consulate General of France in Dubai. This was an excellent opportunity to connect the regional consumers to French vines which is a reflection of French indulgence and heritage.

Pearl’s Vignes de France was created with an assortment of the finest selection of grapes exclusively from French vineyards: Chardonnay and Mad White grapes. To obtain an all-natural beverage, Pearl’s production only occurs once a year when grapes are harvested in France in September for a defined quantity. Pearl’s taste is the perfect balance between a relatively dry and medium-bodied white grape with notes of a fruity flavour. Close collaboration with our producers throughout the year allows them to obtain a product of very high quality.

A great success for Pearl’s on Gulfood 2018 in Dubai, thanks to the many visitors who to taste the halal beverage and congratulate the new importers and distributors of Pearl worldwide.

Source: Catering News Middle East